I build sustainable, predictable, and scalable advertising funnels
✓ 15 years of experience scaling DTC brands and course creators with paid media
✓ Managed over $200M in ad spend across Meta, Google, YouuTube and Amazon
✓ Strategist behind 9-figure live launches for top business coaches
✓ 5+ years as a Senior Media Buyer at a reputable New York Meta ad agency
✓ 3+ years as the Senior Search Strategist at a 9-fig e-commerce brand
✓ Data-driven with a passion for creative messaging
✓ Technical CRO expert because high-converting ads start with an optimized funnel and offer
✓ Managing and training high-performing remote teams
✓ Self-published author with 40K+ sales via owned e-commerce platform
Leadership is guiding people to become the best version of themselves
Agency looking for a white-label senior media buyer or performance marketing lead? Brand in need of an elite ad expert?
I partner with driven teams and brands with a mission. Let's scale together 🤝
Offer + Funnel Strategy
An ad in itself doesn't do anything without a conversion-optimized funnel. Will a VSL convert quicker than a 3-day challenge? Do you need a pre-sell article before your ecom LP? I will help you develop a proven funnel for your industry, including offer positioning and pricing strategy.
CRO
I have 10 years of experience doing CRO audits for course funnels, book-a-call funnels and e-commerce stores.
Paid Social + PPC
Not to brag but my therapist told me I know the Meta ad account better than I know myself 🙃 I offer advanced data-driven media buying on Meta, Google, YouTube, Amazon, Microsoft, TikTok and Pinterest.
Leadership + Training
Leadership is bringing out the fire in each individual and helping them reach their highest potential. I will come on as a mentor, trainer or manager for your team or strategists.
Let’s talk about Numbers:
15 Years
of professional experience working with Meta, Google + Amazon ads, and building conversion-optimized ad funnels.
$200M
in managed ad-spend
110%
commitment, passion and viking energy 🇸🇪
Jewelry Ecommerce Brand
Brief: Meta ad strategy, media buying, and creative strategy for US Jewelry Brand
Highlight: Helped the brand to go from brick and mortar to profitable e-commerce during the pandemic.
Jewelry Business Academy [high ticket course]
Brief: Free webinar live launches leading into 2K - 10K programs
Highlight: Consistently ended live launches with a 8X ROAS
You're Doing Just Fine [book launch]
Brief: Build the email list pre-launch + engage warm audiences post-launch. I managed all Meta ads + developed optimized book launch landing pages pre and post-launch.
Highlight: The book reached #1 on the Amazon poetry list.
9-Figure E-commerce Brand
Brief: $2.6M monthly spend for an e-com brand selling $149 products
Highlight: Enabled brand to hit MER goals 2 years in a row and trippled ad-spend + revenue.
Client Success
CV
Charlotte Eriksson
Based in Europe
Work globally towards EST + CEST time
Available for contractor and retainer positions
Got signed as a songwriter as a teenager. Realised I was better at marketing my music than creating it. Started helping artists with marketing and advertising. Joined a record label as an advertising specialist, got tired of musicians always being broke, joined a tech startup and ran all PPC + ad strategy, started freelancing as an ad strategist and media buyer for ecommerce brands, yoga retreat sites, music managements, authors and coaches, finally found my long-term home at a facebook ad agency in New York where I grew from media buyer and account manager to senior advertising strategist. Now sharing my knowledge and expertise with passionate business owners.
Experience
Date
Avionero.com
Digital Marketing Strategist + Google Ads Manager
Date
Bookretreats.com
Email Marketing Expert + Pinterest Marketing
Skills
✓ Paid Media: Meta, TikTok, Google, Youtube, Amazon, Bing, LinkedIn, Twitter, Pinterest, Snapchat
✓ Creative Ad Strategy
✓ Offer + Funnel Strategy
✓ CRO Audits
✓ Email Marketing Auditing + Strategy
✓ Leadership
Softwares I Use
Hyros, Northbeam, Triple Whale, Shopify, Kajabi, ClickFunnels, Wordpress, ConvertKit, Ontraport, GoHighLevel, Active Campaign, Teachable, Thinkific, Klaviyo, MailChimp, Acuity, Calendly, Zapier, ManyChat, Hotjar, Hyros, Triple Whale, Asana, Slack, and much more!
Languages
English
Swedish
Find me on Linkedin
I don't just manage ad accounts - I build million-dollar growth engines. If you're looking for a media buyer who combines data-driven strategy with creative firepower to hit aggressive growth targets, let's talk.
WANT TO SCALE TOGETHER?
Send me an email, let's chat!
contact@charlotteeriksson.com
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